News

After this season, we've made the decision to stop stocking adult Christmas PJs as a permanent line. It's not a decision we took lightly, but over the past few years we've watched sales quietly trail off year on year, and we think it's the right time to be honest about that rather than carry on regardless.

The children's side of things is a completely different story. Demand for kids' Christmas pyjamas has stayed strong season after season, and that's where our energy is best spent. We're a baby and children's clothing business at heart, and focusing more tightly on that is something we're genuinely excited about.

For those of you who've been stocking the adult range, we've still got plenty in right now at a clearance price of £9.95 ex VAT per unit across all quantities, no tiered pricing, just a straight honest price to clear them well. When they're gone, that's it. We won't be bringing more in.

Our children's Christmas pyjamas, Red Inspired, Red Reindeer and Red Stripe are staying firmly in the range as core seasonal stock, so no change there.

Thank you to everyone who's supported the adult line over the years and this may come as a shock for many but its what feels right for KWC right now.